Group President, Publicis Health Media and Razorfish Health
Matt McNally leads Publicis Health Media, the business unit of PH, and is responsible for media strategy, planning, buying, content distribution, and search across all PH agency brands worldwide, including Digitas Health LifeBrands, Saatchi & Saatchi Health, and Publicis Life Brands. McNally launched and led the media divisions of Digitas Health LifeBrands and Razorfish Healthware since 2004, which has grown to be a leader in health and wellness media, with four locations throughout the world. His career spans more than 15 years; he has partnered with world-class brands in the pharmaceutical, OTC, medical device, managed care, and wellness space. He helped launched the media practice at Insight Interactive Group, and led health media at one of the first digital agencies in the U.S., i-FRONTIER.
Preceding Publicis Health Media, Matt was the Chief Media Officer of Digitas Health LifeBrands and Razorfish Healthware. Under Matt’s leadership, the company has secured media agency of record status with a number of pharmaceutical companies, and has introduced some of the most innovative programs in the space today. His impact on the industry extends past his work with clients, as he serves also on the Google Health Advisory Panel and is a frequent contributor to industry publications.
Prior to joining Digitas Health LifeBrands, Matt was the media director at Insight Interactive Group (IIG) where he helped launch the practice. While at IIG, Matt oversaw online advertising campaigns for numerous Johnson & Johnson brands.
Matt also worked at Razorfish, where he was the pharmaceutical media supervisor, working with many OTC and Rx brands. Matt began his advertising career with Earle Palmer Brown as a traditional media planner/buyer in print and broadcast.
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Publicis Health Media
and Razorfish Health