Thought Leadership

The m.Book 2012: The Healthcare Marketer's Guide to Going Mobile (Digitas Health)

2012 has been the long-awaited “Year of Mobile.” From QR codes on posters in doctors’ offices to packaging transformed by augmented reality to audio watermarks that connect user experiences across screens, it’s tough to ignore the impact the mobile medium has made on daily life. Innovative technologies allow users to talk to their phones - and for the phones to answer them back. These devices “know” their owners and provide to them a hidden world of data and content. The technologies may seem futuristic, but they are made to support present-day needs. Inside these pages, you’ll find the mobile best practices of today and the next practices of tomorrow.

The Healthcare Marketer's Guide to Going Mobile





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