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11.13.2017Publicis Health Acquires PlowShare Group

10.30.2017Publicis Health Integrates PLBM Into SSW

05.11.2017Publicis Health Leaders Recognized by Healthcare Businesswomen’s Association

02.22.2017Publicis Health Strengthens Its Executive Leadership with Key Appointments



11.13.2017Publicis Health Acquires PlowShare Group

10.30.2017Publicis Health Integrates PLBM Into SSW

05.11.2017Publicis Health Leaders Recognized by Healthcare Businesswomen’s Association

02.22.2017Publicis Health Strengthens Its Executive Leadership with Key Appointments

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The “Me-Covery”: Saatchi & Saatchi Wellness and Time Inc.’s Health Brand Reveal Historic Shift In Female Consumer Behavior

2/1/2011 12:19:00 PM

American women are recovering from the economic crisis by prioritizing their own physical and emotional wellness in choices about their spending and brand selection, according to results from a new national consumer survey conducted by Saatchi & Saatchi Wellness, a leading marketing firm specializing in consumer wellness, and Time Inc.'s Health brand. Saatchi Wellness and Health call this trend the “Me-Covery” based on research revealing women are entering a post-recessionary phase where they are focusing on how they feel, re-evaluating old choices, seeking the right kind of support and taking responsibility for creating their own happiness and well-being.

The “Me-Covery”: Saatchi & Saatchi Wellness and Time Inc.’s Health Brand Reveal Historic Shift In Female Consumer Behavior

New York, NY

Saatchi & Saatchi Wellness

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